Our Vision: To be the leading business membership organisation in the promotion and development of micro, small and medium scale value addition industries and supportive service enterprises as the engine of growth in Uganda

Our Mission: To enhance the development and competitiveness of Micro, Small and Medium Scale industries (MSMEs) through quality service delivery and policy lobbying and advocacy.

Our Core Values: We have 5 values that express our shared understanding of what we believe in, how we aim to behave and what we aspire to be as a business membership organization. • Accountability • Efficiency • Integrity • Respect • Transparency